Vicky is programme director Connected Local Government, a regular host on CLGdotTV programmes and has served public sector IT for more than 25 years


To change travel behaviours you first have to understand them


© CLGdotTV 2019

Stuart Lester of Transport for the West Midlands and Toby Bennett, Local Government Lead at Commonplace discuss how data is being used to understand and change the behaviours the travelling public.

Transport for the West Midlands is part of the West Midlands Combined Authority which brings together Birmingham, Coventry, Wolverhampton, Sollihull, Dandwell, Dudley and Walsall to bring strategic transport planning to these footprints and to an even larger travel-to-work area that is home to 4.2 million.

Commomnplace is an online engagement platform used by local government, developers and others to provide open community engagement to reduce risks arising from regeneration, housing, transport and infrastructure projects.

This discussion reveals some of the work being done by TfWM to bring together huge quantities of data, some collected by traditional means, with new 'high velocity' data being reaped from mobile networks, CCTV and satnav. Projects carried out by Commonplace, by contrast, dig deep into community sentiment around controversial projects.

Whether data is 'fast' or 'slow' sharing it is a problem for both public and private sectors (trust, commercial sensitivity, GDPR). Other issues discussed in this programme incluide how to give the travelling public the right amount of information at the right time, and how to persuade people - perhaps by offereing 'mobility credits' - to change travel behaviours that may work for them but harm others (for example where cars contribute to poor air quality).

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